Biography

From pixels to purpose, my journey as a visual design leader has been fueled by a passion for crafting impactful experiences that bridge the gap between user needs and business goals. Currently, I lead a talented team at Rightpoint New York, collaborating remotely to create cutting-edge visual designs for a diverse range of clients.

Since 2005, my design journey began in the world of user interfaces and interactions. I’ve traversed various sectors, from banking and insurance to public administration and energy, gaining valuable experience across service and product design. Over the years, my focus has evolved towards three key areas:

1. Empowering human-centered decisions: I believe in the power of design to influence positive change. By deeply understanding user needs and aspirations, I partner with stakeholders to make informed decisions that prioritize the human experience.
2. Designing measurable systems: My designs aren’t just visually appealing; they’re crafted with measurable outcomes in mind. I leverage data and analytics to ensure my work delivers tangible business value, contributing to the success of our clients.
3. Leading creative design teams: Building high-performing teams is crucial for achieving exceptional results. I foster a collaborative environment where creativity thrives, empowering my team to push boundaries and deliver innovative solutions.

While strategy occupies a significant part of my work, my expertise extends beyond. People often seek me out when they need:

• Creative technologists: I possess a deep understanding of the design process, encompassing strategy, ideation, execution, and delivery. This allows me to seamlessly integrate technology into the design process, fostering innovation and efficiency.
• Design operations optimizers: I’m passionate about streamlining workflows and optimizing design processes. By leveraging my understanding of design tools and methodologies, I contribute to a more efficient and productive design environment.

Prior to my current role, I focused on developing and implementing design strategies for clients. This experience further solidified my belief in the power of design to drive impactful business outcomes.

Beyond design techniques and operations, I firmly believe that industry expertise accelerates design success. With my extensive experience in financial services, particularly within the insurance sector, I have a deep understanding of the unique challenges faced by these companies. This allows me to tailor my approach to their specific needs, ensuring that my designs are both relevant and impactful.