The Kinder Playground

An Idea Catalogue for Educational Gaming 

Kinder wants to become a channel for education and starts its partnership with Oxford. The aim is to educate while entertaining with the Magic Kinder App and the surprises inside the eggs.

Client

Ferrero

Project Date

2019

Category

Art Direction · Brochures · Portfolio · Project Management

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Background

The Magic Kinder app is a fun and kid-friendly space that brings families together with a wide variety of entertaining and educational content.

Challenge

How can we increase the educational reach through the
Magic Kinder app and engage children with new games?

Main Concept

The app is divided by islands, containing different activities.
So, We imagine a new island, named OutLandish

Deliverable

We developed a box contained main brochure of all ideas,
5 posters, digital version of document accessible
through scanning the QR cod.

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